The car parking market is a fragmented growth market which offers opportunities for the large parking companies such as Q-Park. We can benefit from economies of scale and can spread the considerable investments which are necessary for providing digital services, making installations more sustainable and for local and central support, across multiple parking facilities.
Our scale and financial strength also present opportunities for long-term, valuable collaboration with local authorities and partners on effective mobility policy.
We therefore direct our strategic focus on sustainable value creation. We are achieving this by increasing operational free cash flows from the existing portfolio, and, where possible, taking greater advantage of economies of scale and to provide an even better service to the parking customer. In addition, we are optimising our digital and price calculation capacities, and we are sharing our expertise and specific insights with the whole group.
We are continually monitoring and taking account of a number of megatrends which affect the future of the car parking market, including digitisation, urbanisation, the shopping experience, payment and access systems, sustainability developments, as well as developments in the car industry and car usage trends.